There’s a big difference between talking about an idea and watching someone start to build it.
Today, Phresh took a pretty exciting step forward.
JJ has officially started development on the Phresh app, taking the concepts, sketches, features, and countless conversations we’ve had and beginning to turn them into something real.
Until now, so much of Phresh has existed in our heads, on paper, in mockups, and throughout this website. We’ve spent a lot of time thinking about what we want Phresh to feel like, not just what we want it to do.
Now comes the fun part: bringing that experience to life.
There’s still a long road ahead. Screens will change. Ideas will evolve. Some things will probably get scrapped completely and rebuilt. That’s part of creating something from scratch.
But for the first time, we’re starting to see pieces of Phresh actually working on a screen.
And that feels pretty damn cool.
We’ll keep sharing little glimpses along the way.
Here we go.
— The Krew