So…this was awkward. Recently we decided to try a little experiment. We joined a very popular online community. Not as Phresh, no advertising, no āHEY EVERYONE CHECK OUT OUR APP!ā crap. We just started talking to people. About the 90s. Being offline. Social media. Algorithms. Why everyone complains about being online all the time…while continuing …
Read more “Over 100k views, but the Algorithm had thoughts. š”
Social media has spent years getting really good at one thing: Keeping us there. Infinite feeds. Notifications. Recommendations. Another video. Another post. Another reason to check. But lately, we’ve been having conversations with people who seem to want something different. Not no technology. Just… less of it. And that got us thinking. What if a …
So apparently, the 90s are back again. And this time, we have receipts š Calvin Klein recently launched its Fall 2026 denim campaign starring Sadie Sink – including a pair of jeans they literally call the 90s Straight Jean. Yep. The 90s Straight Jean. We couldn’t help but notice. Sadie Sink for Calvin Klein’s Fall …
Read more “The 90s Are Back! But Maybe Itās More Than the Threads.”
So, funny story. While wandering around the internet recently, we stumbled across an app called Presh. Their website? presh.app Ours? phresh.app Well…this isn’t confusing at all. š For about five seconds, we had the same reaction you probably just had: Wait. What?! But after taking a closer look, it turns out we’re building two very …
You Donāt Need to Rebuild Your Audience. Phresh Isnāt About Having One. What if the reason people wonāt leave social media isnāt because they love social media – but because they donāt want to leave their audience behind? Itās something weāve been thinking about a lot while building Phresh. People say theyāre tired of social …
Wait, a Dating App?! š Apparently We Were Building a Dating App š Building something from scratch means things are constantly changing. Ideas evolve. Designs change. And occasionally, you look at your own website and realizeā¦Wait. Does this look like a dating app? Yeah. About that. Soā¦ About That Hero Image For a while, the …
This is our first short film we’ve shared as Phresh. It’s only a few seconds long, but it captures something we’ve been talking about since day one. That’s the feeling behind this video. It’s not about going backward or pretending the internet was perfect. It’s about remembering what made it meaningful in the first place …
Thereās a big difference between talking about an idea and watching someone start to build it. Today, Phresh took a pretty exciting step forward. JJ has officially started development on the Phresh app, taking the concepts, sketches, features, and countless conversations weāve had and beginning to turn them into something real. Until now, so much …
Before there was a finished app, there had to be a place to explain the idea behind it. Thatās where this website came in. From the beginning, we knew we didnāt want Phresh to look or feel like another tech startup. No futuristic gradients, corporate buzzwords, or promises about ārevolutionizingā the world. We wanted something …
So, here we are. Phresh started with a pretty simple thought: when did being social online stop feeling so social? We missed when the internet felt a little smaller, a little more personal, and a lot less like a performance. Before everything was measured in Likes, Followers, reach, and engagement. When hearing from someone you …